By Guest Author|
April 15, 2020|
3 min read
We now have more sustainable body care options available than we ever did before. Just a few years ago there wasn’t nearly as much choice! And we can expect the options to increase further. Demand for “green beauty” is on the rise, with consumers seeking products with greater sustainability, holistic wellness and high ethical standards.
The downside of having so much choice is not knowing where to start, especially if you haven’t tried a sustainable product before. So we’ve created a shortlist of common misconceptions about sustainable body care products and how to get the most out of the products you do choose.
Misconception 1: Sustainable body care products are expensive
People often ask us why sustainable body care products often sit at a premium price point compared to non-sustainable high street alternatives. It’s a complex answer, but generally, the innovations we are seeing in green beauty are driven by small businesses that simply cannot create the huge volumes required to drive costs down to that of a high street brand!
In addition, small businesses are often focused on craftsmanship, quality of ingredients and using ethical supply chains. All of which are more costly. The good news is that these products are usually fantastic quality and a little goes a long way. Thus increasing the likelihood that you are using a product you will love for a longer period.
Misconception 2: Your sustainable switch will work exactly the same way as your non-sustainable products
Some people worry that switching to a sustainable body care product means compromising on quality. Not at all! But it does take time for your skin and hair to adjust away from the chemicals and synthetic materials it was exposed to for years. So give your new products a chance to work their magic.
It may also take some trial and error to find the right combination of products for you. Keep trying and contact the brand with your feedback if your product isn’t working exactly as you expected. Most of them would be thrilled to hear from you and will want to help.
Misconception 3: Sustainability is the only factor to consider in your purchase
Sustainability is, of course, an important factor when deciding what products to buy – otherwise, you wouldn’t be here! But the product also needs to work for your specific hair or skin needs. It’s therefore worth considering what you’d like to get out of your products before you buy.
We love this recommendation from Emilia Luyindula, founder of The Good Hair Co.: “Before you go shopping for anything ask yourself, “What am I trying to solve?” Are you looking for a new moisturiser for your dry scalp? Or maybe you want a new oil to help add shine. Whatever it is, don’t let yourself get sidetracked.”
Misconception 4: Unpronounceable words on the ingredient list are suspicious
Whilst it’s generally helpful for the ingredient list to be as understandable as possible, sometimes that will not always be the case. But that doesn’t mean the ingredient is immediately suspect. Glossaries for skin or hair that decode some of these ingredients are very helpful. And if you see an ingredient you’re not sure about, let the brand know and they will be happy to shed light on the ingredients in their formulations.
Misconception 5: Sustainable products means sustainable business
Most of us would like the business behind the product to be as ethical and sustainable as the products they sell. That’s why it’s helpful to do some background research on the brand you wish to purchase from. Greenwashing is an increasing problem from large and small brands alike. It’s worthwhile looking into things like the team, supply chain, mission and accreditations that will substantiate any claims made. Most of this information will likely be available on a brand’s website or social media.
Guest blog written by Ksoni
Ksoni is a body care brand designed to extend the eco-mindset from the kitchen to the bathroom through our range of natural products in plastic-free packaging. Our vegan & cruelty-free shampoos, conditioners & body washes are infused with essential oils for a gorgeous aromatherapy experience. We use aluminium cans to house our products due to their high recyclability content. So yes, that is shampoo & body wash in a can!