By Esme Bourne|
June 13, 2022|
3 mins read
Championing businesses that inspire eco-friendly practices is at the heart of Wearth. These sustainable business diaries give us a moment to celebrate the brand’s making the world a better place. In our latest instalment in our meet the maker series, WiseSip offers us a glimpse into the brand that is combatting plastic pollution, one plastic-free toothbrush at a time.
As plastic pollution becomes an ever-increasing threat to the health of our planet, we had the pleasure of catching up with WiseSip founder Sam Theakston on how he’s tackling this problem.
Founded in 2019 by design engineer Sam Theakston, WiseSip was created on the principles of reducing plastic waste. Engineering and designing dental care that’s kind to the planet, WiseSip creates unique sustainable products that reduce the need for harmful plastic.
Sam used his engineering degree to help build a better future for all and inspire a new circular culture. Sustainability is at the heart of this brand from considered materials and packaging to planting trees for every order, this UK based brand is changing the game for dental care.
What inspired you to start WiseSip?
Since I can remember I have always been fascinated by design. I studied product design and engineering through school and university and then went on to become a Mechanical Design Engineer as my first job. I loved it.
After university, I moved to a beautiful North-Eastern town on the coast called Tynemouth. It was around that time that I started to learn about the harm that plastics do to both the environment and, especially, marine life.
Living by the coast, this was an issue very close to my heart and I wanted to do something to help. I started WiseSip to offer unique reusable products as alternatives to harmful plastics. I wanted my designs to look fantastic, be built to last and be made from sustainable materials.
Today WiseSip has a curated range of unique products that help inspire people to reuse and keep plastics out of the oceans and environment.
Can you talk us through a typical day at your brand?
As a small business owner, a typical day can often be quite busy. Typically I am updating the website, assembling products for orders, creating helpful content, liaising with retail partners, organising new trade fairs and trying to enjoy the area in which I live too. I am also designing a new product at the moment so it’s all go!
Why is incorporating sustainability important to you and how do you do it?
Sustainability is at the heart of my brand and everything we do. I want to make the world a cleaner place to ensure future generations can enjoy the planet. As a designer, I feel that I can help by offering people the option to choose reusable products that are built to last over harmful products that don’t last at all.
We incorporate sustainability into our products in several ways:
- Careful material selection.
- Considered design.
- Designing our products to last.
- Designing items to look good so people will want to reuse them.
- Avoiding plastic wherever possible.
- Recyclable packaging.
- Plastic-free supply chains and more…
Can you give us some insight into the making process of your products?
Since our products are built to last, we like to use hard and durable sustainable materials where possible. Harder premium materials like aluminium and stainless steel are precision milled on CNC lathes to within 0.1mm.
The cork used in our products is a by-product of Portuguese wine manufacture, it is pressed from sheets in Europe and then delivered to us in the North East of England.
All of the individual items that make up our products are put together here in Tynemouth, quality checked and then delivered to customers and shops to enjoy.
If you could give one piece of advice about sustainability, what would it be?
Don’t start by buying products, start by changing your habits. Nowadays we’re all very set on doing whatever is convenient e.g. buying vegetables in plastic bags. To make lasting sustainable changes in your life we should focus on reducing convenient actions and consciously opt for more planet-friendly choices e.g. buying local loose veg, or getting plastic-free delivery boxes.
What do you feel were the biggest highlights for your brand?
The biggest highlights for my brand include being stocked in my first shop ‘Buy the Kilo’ in Tynemouth when I was just starting out, designing the Evermore Toothbrush and receiving such kind feedback from customers.
What’s next for Wisesip? Is there anything coming up in the future that we should keep an eye out for?
We have a brand new product coming very soon! We’re releasing regular updates on our Instagram and will be showing you all the steps of how to design a sustainable product from scratch.
We would like to thank Wearth for taking WiseSip on as a brand. We’re so excited to be working with another sustainable brand with a shared ethos for making the planet a cleaner and better place for everyone to live.
Discover WiseSip here at Wearth.