The Best Circular, Eco-Friendly and Refillable Beauty Brands in 2022

Looking for a more eco-friendly beauty routine? Here’s everything you need to know about the best sustainable skincare and beauty brands, as well as 15 of Wearth’s personal favourites that are good for both your skin and the environment.

What we put into our bodies has a significant impact on our health and well-being. But what about the products we use on our bodies, specifically our skin? Sustainable skincare is all about keeping your skin and body healthy while being kind to the environment, cruelty-free, and using ethically sourced ingredients.

Sustainable skincare brands recognise the importance of developing high-quality, long-lasting formulas to assist you in maintaining a minimalist skincare routine. If you want to make a change in your beauty routine, here are some of our favourite zero-waste and sustainable beauty brands.


Herbowski is a ritualistic line of flower and herb-based health and beauty products made with impeccably sourced, vibrant whole plants picked at their peak for incredible results. The range is innately biographical, driven by Banya, a way of life deeply embedded in Slavic nature, alongside the family, community, sensations, memories and connection that comes with it.

Alisa’s focus is on sourcing only the best natural, unrefined, cold-pressed, organic whole plant ingredients from biodynamic farms, artisan pressers and small distillers. They contain hundreds of antioxidants, vitamins, and nutrients that have been shown to improve the appearance of your skin and hair. Alongside being a vegan brand they are committed to being a plastic-free brand. They use soy ink, Eco labels, glass and aluminium recyclable bottles, Kraft shipping boxes and Eco filling in their product packaging, which is made entirely of post-consumer fibres. In addition, they reduce their carbon footprint by investing in strategic forest preservation projects.


Taran-Nina founded Veil Of Gaia in 2020 out of a desire to share holistic, plant-based self-care rituals for the mind, body, and soul. She created products that are 100% natural, chemical-free,pure and that exude slow, intentional and luxurious self-care. Taran makes her skincare in small, slow batches with quality ingredients, handmade with intention and love. Each formulation is luxuriously concentrated and pure, allowing for maximum absorption of their high-performance butters, oils, minerals, and botanicals. The products are completely free of animal cruelty, the storng ideals of ethical transparency, care and integrity can be seen through each of the products. They’re ingredients are also non-toxic and free of chemicals like parabens and sulphates.

Taran’s products are consciously formulated to minimise their environmental impact and they support local farmers by sourcing ingredients and packaging from the UK. Veil of Gaia are also partnered with Tree Sisters to give back to Mother Nature, for every product you purchase from them one tree will be planted! So not only are you infusing your self-care rituals with the Universe, but you’re helping to build forests & improve communities too.


Founded by Alice Wild, she harnesses the power of raw, organic, plant-based ingredients to create luxury skincare which are suitable for all skin types, including the most sensitive. Nim Cosmetics produces zero-waste, vegan, and cruelty-free skin products. Nim Cosmetics focuses on creating luxury products with natural ingredients, while also providing a plastic-free alternative to the thousands of mainstream brands.

They only purchase ingredients and packaging from suppliers who meet their sustainability standards. Alice’s suppliers offset their carbon emissions using Ecotricity, which is entirely derived from renewable sources. Their cardboard boxes are either made from recycled cardboard or up-cycled boxes obtained from local manufacturers that would otherwise have gone to landfill.


Wildefruit makes sustainable, circular beauty products out of upcycled, natural ingredients like fruit seeds and pulp from juicing to make skincare that is both nourishing and enjoyable to use. The line is all vegan, cruelty-free, and suitable for sensitive skin. Wildefruit’s focus is on using as many zero waste ingredients as possible to help them create a minimal environmental impact and fulfil their mission of making beauty as kind to the planet as it is to your skin.

They not only use recyclable materials to package their products, such as glass and aluminium, but also materials that can be reused numerous times. Nicola, the founder behind Wildefruit, uses as many zero waste ingredients as possible. She helps reduce waste produced through ingredient manufacturing by sourcing upcycled components and makes sure to use the entire fruit or plant. All ingredients used have a purpose and nothing goes to waste.


Rose Dyson founded the eco-friendly lip care brand Pura Cosmetics when she was 15 years old. She set out on a mission to make sustainable, effective lip care products affordable and accessible to everyone, especially young people like herself. Rose works from her Yorkshire workshop to create her fun and ethical lip care products.

Pura Cosmetics was inspired by the lack of affordable eco-friendly makeup and skincare products. She created her brand behind the ethos of not having a steep price tag so that many “eco-conscious Gen-Zers” could enjoy and purchase. Her vision was to disrupt the image of eco-friendly products. Instead of the traditional “moss green and brown” colours associated with eco-friendly merchandise, Dyson chose more eye-catching bright colours for her plastic-free packaging that she felt would appeal to young people. Pura cosmetics are 100% vegan & cruelty-free; powered by minimal, natural ingredients.


Corinne is the founder and managing director of her independent Brighton-based company, which produces highly effective, all-natural aromatherapy products in small batches, such as skincare, home fragrance, bath and hair products. Her goal was to create a truly innate, plant-based line that not only smelled lovely but also served a therapeutic purpose. Being kind to both ourselves and the environment.

Her products are all natural and free of palm oil, SLS, parabens, mineral oils, synthetic fragrance and colour. Every product is handcrafted and tested in her workshop in the East Sussex countryside, using only organic, and vegan-friendly ingredients. From therapeutic grade essential oils to non-GMO soy wax, every ingredient they use is ethically sourced, eco-friendly, and hand selected for a specific curative purpose, using recyclable packaging wherever possible.

Palm of Feronia is a small-batch, natural self-care brand based on ancient aromatherapy and crystal healing principles. Sophia Harding founded her company out of a passion for clean, organic, and Earth-derived ingredients that have a proven history of positive effects on not only the skin, but emotional, physical, and spiritual well-being. Every oil, plant-water, and mineral is sourced with the goal of maximum therapeutic effect and sustainability. They preserve all of their products naturally and promote ingredient transparency.

They reduce their carbon footprint by planting a tree for every order placed and work closely with suppliers to ensure that all of their crystals and accessories are grown and harvested ethically, organically and that all parties involved in the process are paid a fair wage. Their beauty packages are shipped in biodegradable packing peanuts and FSC certified shipping boxes, making them 100 percent recyclable, and some of their products can be refilled for the ultimate eco-friendly purchase.


Fiona Burrage created and designed SOP, which was inspired by Norfolk dialect and the natural environment. Scents Of Place is a beauty and fragrance line inspired by the local landscape and language, with all of the products being cruelty-free and vegan. Fiona creates her products with care and responsible processes that are motivated by diligence and sustainability rather than profit. It’s a holistic, harmonious approach that celebrates both wellness and wonder.

Delightfully scented SOP products are poured into 50 or 250ml durable aluminium bottles that are recyclable indefinitely! The Vegan Society has now officially certified them and there are no GM ingredients, parabens, SLS, silicones, mineral oils, artificial colours, fragrances, or palm oil in her products.


All Earth Mineral Cosmetics was founded by Julie Wieczorek, a former makeup artist and Guy Hanson, a natural skincare enthusiast. They collaborated closely with other natural experts and manufacturers to develop the perfect line of cosmetics, skincare, and makeup brushes. Their products are versatile and long-lasting and suitable for sensitive skin. They are environmentally friendly, vegan, cruelty-free, and use ingredients that are ethically and sustainably sourced. If you’re looking for a simple to use multi-purpose product line that prioritises your skin’s health and the welfare of animals and the environment, All Earth products are brilliant for you.

All Earth Cosmetics come in eco-friendly, plastic-free packaging. They are also award winning, having received the National Health Beauty & Wellness Award 2020 for the most environmentally conscious cosmetic brand in the UK.


Milly and Sissy are dedicated to making a positive environmental impact with their vegan, cruelty-free and eco-friendly beauty products such as hand wash and shower creme. They use 99.7% natural ingredients and to ensure that their line is both biodegradable and hypoallergenic, they avoid the use of SLS, parabens, and palm oils.

Furthermore, all of their products are packaged in reusable glass or aluminium bottles that can be refilled with concentrated formulas in compostable sachets. This means that no water is transported, resulting in a 94% reduction in transportation carbon emissions. They come shipped in a recyclable carton box with recycled info cards.


Sknfed has an excellent selection of organic, vegan, and plastic-free skincare products. They use nature’s power to hydrate and nourish your body. The line is free of synthetic ingredients and instead packed with the natural goodness that your face and body requires to look and feel great. It’s also cruelty-free and the line allows nature to feed your skin – hence the name! They use only natural ingredients that are effective in treating blemished, dry and tired skin. Their collection of skincare is absolutely stunning, with products that can completely transform your face.

Their products are packaged using as little plastic as possible, instead housed in glass and metal alternatives making them sustainable and zero waste.


Moo & Yoo, a vegan hair and bodycare brand, is a brilliant game changer in the beauty world. The family-run business, based in Scotland, keeps a close eye on all of its ingredients. Working with African women’s cooperatives, the brand incorporates Fairtrade Marula Oil into a variety of its products. This luxury line has been in development for three years, in close collaboration with cutting-edge laboratories in the UK. The Moo & Yoo product line was created in collaboration with hairdressers, beauticians, and chemists who are experts in working with natural products. They use only high-quality ingredients that have not been watered down, alongside avoiding the use of aggressive ingredients. The performance of their products is balanced equally with their ethical commitment.

They care about the planet and use recycled materials that are uncompromising. All of their products are packaged in glass bottles and jars, a naturally derived material that is 100% reusable. Furthermore, they have minimised any unnecessary packaging and boxes. The bottle and jar lids are made entirely of recyclable aluminium.


Virginutty is a London-based coconut oil skincare and wellness brand that aims to empower both the minority and the coconut. They make natural, raw, vegan and pure-enough-to-eat beauty with Philippine coconut oil that nourishes your body from head to toe.

British-Filipino founder, Melissa, fell in love with coconut oil while researching her roots in the Philippines. She became determined to develop an honest, natural skincare solution that would honour her heritage while also being effective for people with sensitive skin after becoming fed up with carcinogenic ingredients and whitening chemicals in drugstore face and body products. Their coconut oil is sustainably produced, fair trade and 100% organic, packaged in recyclable materials, with labels created from food waste. Her products come in glass jars/containers and a recyclable plastic lid.


Lorraine Tait launched Blushberry Botanicals in 2017 creating a line of natural vegan cosmetics using only the best ingredients. They are enthusiastic about plants and prefer to use organic ingredients whenever possible. The skin is the largest organ in the body and will absorb the cosmetics we use, which is why we must be careful about the products you use. Blushberry Botanicals’ products have been safety tested and approved by a cosmetic chemist, and they adhere to current EU cosmetic safety regulations.

Blushberry Botanicals is based in the North East of Scotland, where her line is handcrafted in their workshop. They use recycled and reusable items whenever possible and keep packaging to a minimum.


Jutta Klee, the founder of Kleensoaps, founded her company with the goal of reintroducing traditional soap-on-a-rope to combat excessive plastic consumption. The products are made with plant-based ingredients and botanical essential oils, making them paraben-free and free of synthetic dyes, preservatives, and fragrances. Kleensoaps is all about giving you a good feeling. From the aromatherapeutic scents that envelop you as you cleanse your body to the bar’s joyful chunkiness. The tried-and-true rope designs all add to your shower experience.

All packaging is either recycled or recyclable and includes a cotton soap travel bag.

If you enjoyed this round up check out our post on ‘Why Make The Switch To Organic Products’ which excellently breaks down the benefits of going organic and the effect it can have on your skin!