Top UK Sustainable Living Bloggers & Influencers Worth Following

Green living isn’t easy. It involves a lot of learning, making mistakes and it can be easy to lose motivation. Fortunately, there are now a lot of sustainability blogs as well as eco influencers and Instagrammers who chart their journey towards living in a more conscious way

In this blog post, we highlight some of the best eco-friendly and zero waste bloggers and influencers. They not only create great content on their blogs and Instagrams, but do so in an honest and transparent way.

Curiously Conscious

Curiously Conscious Blog


If you’re looking for an insight into the ethical fashion world then Curiously Conscious is the blog for you. The content is created by Londoner, Besma, who started the site in 2014 when she discovered the benefits of slow living whilst living in Paris at the time.

In the fashion section of the blog there’s a range of articles highlighting up and coming sustainable clothing brands. It charts Besma’s own journey towards a more conscious wardrobe. Alongside fashion, Curiously Conscious is also a great resource for green beauty, as well as general lifestyle tips for living a more zero waste lifestyle.

Immy Lucas a.k.a Sustainably Vegan

Immy Lucas


Another leading light and one of the UK’s top sustainability influencers is Immy Lucas. Immy has been posting inspiring content around low waste and vegan living on her Instagram and YouTube for many years now. She has gained a large following over this time due to her open and honest take on living consciously.

Immy believes that transparency and being ‘real’ is important with social media. Her approach has always been to promote the ethos that all you can do is try your best within your means. You shouldn’t feel guilty or bad for not being able to do everything. This led to Immy recently founding The Low Impact Movement . It’s aimed at educating people on how we can reduce waste alongside other ways we can help our planet.

Moral Fibres

Moral Fibres Logo


One of the most established sustainable living blogs is Moral Fibres. It was started by Wendy, who believes that living in a more environmentally-friendly way should be ‘hip, not hippie’. As the Moral Fibres blog has been running for a number of years now, there is a wide range of topics. These include health and beauty, plastic-free lifestyle hacks, as well as green parenting tips.

lemons in a tote bag


An aspect of the blog we particularly like is the food and drink section. A fantastic resource of great tips on how to reduce food waste, which are easy to implement whilst being effective. For example, there’s lots of advice on how to make fresh food last longer, saving money and reducing packaging waste at the same time.

Ethical Unicorn

ethical bank website screenshot


The Ethical Unicorn blog is another brilliant place online to find tips on how to live in a more planet-friendly and ethical way. It is run by blogger aficionado Francesca Willow. One of the focuses of the content is social justice. There’s a lot of thought and discussions around how we can create a society which is fairer for everyone.

Madeleine Olivia

Madeleine Olivia


If you are looking for healthy yet yummy vegan recipes then Madeleine’s site and Instagram feed is the place to go. One of the great things about her recipes is that she tries to make them as affordable as possible. She has lots of money-saving tips on how to eat well for less.

Bowl of garlic and mushroom pasta


Creamy Garlic Mushroom Pasta – Click here to discover the recipe.

Alongside her plant-based cooking, Maddie also lives a minimal and low waste lifestyle which you can get weekly updates on via her Youtube channel.


Image of woman on a doorstep


Trying to raise a family in a green way isn’t always easy. Karen from the n4mummy blog provides some great advice on how to make it possible. This includes best eco friendly fashion for children (and mums!), as well as a range of articles on how to create a more plastic-free home.

N4mummy also has a whole beauty section exploring the best environmentally-friendly and natural products available, plus some practical beauty tips.

Blue Ollis

Screenshot of Blue Ollis website


Blue has been creating content around health and wellbeing for years, including how to live more sustainably and cruelty-free. Blue has a wide range of channels including her blog, Instagram page and Youtube channel where she posts various vlogs, from thrifted outfit hauls to green beauty tips.

The Woodland Wife

Image of the Woodland Wife Blogger


As the name of her blog would suggest, The Woodland Wife is the creative outlet of Jessica who lives in the middle of the woods with her Oak farmer husband and family. Inspired by her surroundings, Jessica’s content promotes slow living around a number of topics. These include green parenting, outdoor living and slow fashion, as well as insight into living in their home set in nature.

Max La Manna

Max La Manna


For the ultimate foodie inspiration, Max La Manna has you covered. A climate activist and vegan chef, Max shares mouth-watering recipes on his Instagram feed and YouTube channel. With a highly successful cookbook to his name, you can be sure that Max’s vegan, zero waste recipes will be delicious – and good for the planet too.

Max La Manna pasta bowl

Zanna Van Dijk

Zanna Van Dijk


Zanna is passionate about sustainability and uses her blog and social media channels to inspire positive change. Her blog has something for everyone, covering a wide range of topics – from health and fitness to travel and sustainable swaps. You’ll never be short of inspiration around conscious living with Zanna’s engaging content.


Image of Mamalina


Last but certainly not least is this wonderful green parenting and conscious living blog by Londoner, Emma Ross. With two young kids, Emma manages to find the time to write a wide range of blogs on motherhood, being sustainably-minded around the home and zero waste travelling adventures.

Mamalina logo