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07 Jun Make Your Beauty Routine Zero Waste With These UK Plastic-Free Beauty & Makeup Brands

2018 marks a growing trend towards people ditching the plastic and making their beauty routines zero waste. This is no surprise considering the growing awareness around the impact plastic has on our environment and the need for eco-friendly alternatives. The global cosmetics and beauty industry produces 120 billion units of packaging each year, with the majority of this not recycled, this leaves a big question mark over the sustainability of the beauty industry.

From clogging up our waterways to endangering marine animals, the devastating impact plastic is having on our planet is one of the reasons we decided early on when starting Wearth that beauty had to be an important department for us. In this blog, we highlight some of our favourite zero waste beauty and makeup brands which are at the forefront of the green beauty movement, using innovative methods to create high quality natural skincare, bodycare and cosmetic products which don’t cost the earth. As well as being environmentally conscious, all of these independent brands are vegan and cruelty-free.

All Earth Mineral Cosmetics

All Earth is one of the UK's first zero waste makeup brands offering completely plastic-free refill options in cardboard for their entire range of natural mineral cosmetics. All of their products are made in the UK with cruelty-free and high quality natural minerals. 

Top Pick – Mineral Foundation , £12

This natural and vegan-friendly mineral foundation is made with highly pigmented loose minerals. It is available in 6 shades and can be applied dry, mixed with with balm, cream or water to create a consistency that adapts to your skin type and requirements. 

Nicmac Beauty

Nicmac Beauty is a new eco-friendly makeup brand which makes innovative low waste cosmetic products with an emphasise on reusing & refilling to encourage a greener beauty routine. 

Top Pick - Plastic-Free Eye Shadow Palette, £30

Featuring 6 large eyeshadow pans with highly pigmented shades, the palette is made from recycled card, making it completely plastic-free. Once you've finished with a given shade simply remove the pan from the palette, recycle & replace!

Tabitha Eve

Tabitha Eve has a range of conscious beauty accessories handmade in the UK using natural and ethically sourced materials. Each product is beautifully made makes creating a lower impact beauty and replace less sustainable beauty and cosmetic products such as disposable wet wipes and body sponges. 

Top Pick - Organic Makeup Rounds, £5.50

These reusable cotton rounds are the ideal zero waste alternative for makeup removal or applying toner. The round makeup pads are made by hand using organic bamboo and cotton. 

White Witch

At the heart of Irish ethical skincare brand, White Witch, is protecting the environment with their motto being ‘harm none’. As a result all of their packaging is completely plastic-free, using glass & cork lids for all of their organic skincare products. Their entire range is handmade on the Irish coast using locally sourced & wild ingredient and they have created products for specific skin types including young sensitive skin & mature skin.

Top Pick – Organic Exfoliating Face Cleanser, £18.49

Gentle face cleanser with natural exfoliating properties with only 5 carefully formulated ingredients which cleanse the skin’s surface without removing the natural oils which are vital for maintaining healthy skin.


Flawless make professionally designed makeup brushes handmade in the UK from sustainably-sourced bamboo and PETA-approved cruelty-free synthetic brushes. These eco-friendly makeup brushes are a great zero waste alternative to conventional plastic cosmetic brushes. 

Top Pick – 11 Piece Bamboo Makeup Brush Set, £34.99

This is the complete eco makeup brush set featuring a wide range of bamboo brushes including contouring brush, buffing brush, flat foundation brush, eye blending brush and highlighting brush.

Soap Daze

Soap Daze is an independent beauty brand based in Devon, they make a range of handmade soaps with natural ingredients and all of their products are both kind on your skin and the environment. Soap Daze do not only make soaps but have a lovely range of skincare products as well as beauty accessories.

Top Pick - Soap On A Rope (Best Seller), £7.50

Soaps are often packaged with disposal plastic, these handmade soaps on the other hand are packaged in plastic-free packaging and you can even choose from them to not be wrapped in the paper branded packaging if you prefer. Each soap is made in Devon in small batches using fine natural ingredients. 

Kind Beeuty - Refillable Haircare & Skincare

Kind Beeuty is an innovative new zero waste beauty brand which has a range of refillable and returnable products creating a truly circular economy for your beauty routine. All their products are handmade in the UK using natural and cruelty-free ingredients with the company founder, Amal, wanting to create an environmentally-friendly beauty brand which was kind on our planet and our skin. 

Top Pick - Natural Shampoo (Refill & Return) - From £6.95 

Return, refill, reuse, repeat, its that simple. This all-natural zero waste shampoo has two bottle options, one with the aluminium bottle and pump or completely plastic-free refill bottle with metal screw lid. Once you have collected a few bottles you can then send it back to Kind Beeuty, they'll then sterilise the bottles and reuse them. 

Eco Glitter Fun

Eco Glitter Fun was started by two party lovers who after discovering that most glitters on the market are not biodegradable wanted to find and promote a more eco-friendly alternative.

Top Pick - Biodegradable Glitter Kit, £25


This sustainable glitter kit includes a range of colourful shades as well as bamboo application brush and vegan-friendly aloe vera gel, perfect for parties and the festival season!

Buff Natural Bodycare

Buff is a another Devon-based beauty brand which creates contemporary zero waste beauty products using non-toxic and cruelty-free ingredients which are kind on your skin and on the planet. The company was founded by Jo Woolvett, an aromatherapist who decided to use her passion to create green skincare products which make it easy to make the swap towards a more sustainable beauty routine. Buff also gives back with every sale, supporting The Marine Conservation Society & Surfers Against Sewage to help save our oceans from plastic waste.

Top Pick - Sea Salt Body Scrub & Skin ConditionerFrom £10.50

 3 in 1 skin and bodycare treatment available with a range of essential oil based scents to choose from. This versatile product can be used as a body exfoliator, bath soak as well as a nutrient-rich moisturiser, making it a lovely plastic-free beauty gift or to treat yourself to a night in!

Your Nature

Your Nature make 100% natural deodorants using simple yet effective ingredients including organic coconut oil, shea butter & candelilla wax. These deodorants help reduce the amount of waste going to landfill with completely zero waste packaging with cardboard tube product packaging and plastic-free postage.

Top Pick - Lemongrass & Tea Tree Deodorant, £7.95

This zero waste deo has naturally deodorising lemon essential oil and tea tree essential oil with natural antimicrobial properties which takes care of bacteria that causes unwanted body odour.

Knotty Floss

Knotty floss was founded by Californian, Elizabeth Martens, who has created an new innovative dental care brand which makes natural & zero waste dental floss. Their mission is to create high quality floss which is not only easy to use and good for our oral health, also have a minimal impact on the environment. 

Top Pick - Charcoal Infused Bamboo Dental Floss, from £5.99

This floss is completely biodegradable with anti-bacterial bamboo fibre for the floss strand and a corn starch handle. Unlike conventional natural flosses, which tend to be made with beeswax or silk, these floss sticks are also vegan-friendly. 

The Salt Parlour

This ocean-inspired bodycare brand has created the world’s first salt and sulphur body scrubs. As a result, their scrubs are packed with natural vitamins and minerals which help to nourish and uplift skin. In keeping with their love of the ocean, they use environmentally-friendly aluminium packaging which can be easily recycled or reused.

Top Pick – Coffee Body Scrub, £16.95


Designed with coffee lovers in mind, the scrub is made with fair trade coffee and organic cold-press coconut oil. The caffeine from the coffee helps to stimulate blood flow, making it particularly effective on troubled skin as well as stretch marks


With 2 billion razors thrown away every year, Bambuka is a family run business which was founded to help reduce this waste by creating contemporary and built to last safety razors which help to reduce this waste.

Top Pick - Bamboo Razor, £28.97 

Bambuka's bamboo safety razor is made with sustainably-sourced bamboo and high quality stainless steel. Safety razors are a green alternative to conventional razors as the razor itself is designed to last a very long time and the blades used are metal and are therefore fully recyclable unlike standard blades which are difficult to recycle. 


Moksa is an ethical skincare brand which makes handcrafted all-natural products in small batches in Devon. They use reusable glass bottles for all their packaging and everything is delivered in plastic-free postage packaging. 

Top Pick - French Lavender Bath Salts, £12

A soothing blend of pure lavender essential oil, french sea salt and epsom salt leaves your skin beautifully fragranced and your mind wonderfully calm. The salts are packaged in a beautiful glass jar with cork lid and wooden spoon. 


The final brand on our list is natural dental care brand, Georganics. Toothpaste tubes are very difficult to recycle and conventional brands typically have harsh and unnecessary chemicals as ingredients. With this in mind, Georganics have create a range of organic toothpastes and mouthwashes which solve this problem with active ingredients that clean your teeth naturally. The packaging is metal and glass and even the the seal wrapped around their jars made from biodegradable cellulose.

Top Pick - Activated Charcoal Toothpaste, £6.90

This toothpaste has activated charcoal which naturally whitens teeth and organic peppermint essential oil which has a sweet liquorice aroma. It is also fluoride & glycerine free.

Divine & Handmade

Divine & Handmade have a passion for creating handmade bodycare products using traditional techniques with a modern twist. All of their products on our store are plastic-free and they use an array of natural skin-friendly ingredients.

Top Pick – Charcoal & Dead Sea Salt Soak , £7.95

Turn bath time into a spa experience with these dead sea salts and activated charcoal bath salts blend. All the ingredients are natural and cruelty-free and it is packaged in a reusable glass jar with metal lid. 

Blushberry Botanicals

Blushberry Botanicals is a Scottish beauty brand launched by Lorraine Tait who has created a wide range of natural and vegan products using the finest ingredients available. All of the Blushberry products are handmade in their workshop in North East of Scotland. Keeping plastic to a minimum for their packaging is one of their key goals, helping to make their products as low impact as possible. 

Top Pick - Organic Lip Butter (3 Tins Set) - £12

Moisturising lip balms made with fresh organic ingredients with a wide range of fun and unique flavours including mojito, rocky road, pina colada and strawberry daiquiri. Each lip butter is packaged in a metal slide tin, making these lip butters a lovely zero waste alternative.


Hookaway4crochet is the passion of skilled crocheter, Zoe, who wanted to combine her passion for crocheting and her journey in trying to live a more zero waste lifestyle. Zoe started to make her own products for her beauty routine and has now created a range of handmade plastic-free cosmetic accessories.  

Top Pick - Reusable Face Cleansing Pads (Set of 5) - £10

These eco-friendly cotton cleansing pads are the perfect low waste alternative to wet wipes and makeup remover. The black version (an exclusive to Wearth) is especially good for removing makeup removal as it covers up any marks compared to the ivory colour which is better for face cleansing products. 

On Wearth you can also shop completely plastic free across our range of departments either using our plastic-free filter or using our shop by values page here