Carbon Neutral Delivery 🌿

Investing in Wearth


Do you think that sustainable commerce is the future and want to be part of this growing movement?

As part of our exciting journey to be the go to place to shop consciously online, we will soon be opening an equity crowdfunding raise. Starting from around £10 minimum investment, here you'll able to own part of Wearth and be an important member of our community.


Wearth was launched in 2017 by Imogen Minoli & Ed Davies, at the time they wanted to make positive changes to make their lifestyle more sustainable. However, they found there was a limited retail offering, both online and on the high street, not making it easy to discover eco-friendly, vegan & ethical products. What they found after a deep dive into the corners of the internet was that there were great independent eco brands out there, they were just difficult to find. 

With this in mind, they set out to create an online platform which brought these sustainably-focused UK brands & makers with two aims:

  1. To make it easier for consumers to shop and live more consciously.
  2. To create a platform for like minded brands to grow and benefit from increased marketing exposure (e.g. press, social media coverage & advertisement). 

Making the choice to try and live sustainably can feel overwhelming at times and our ambition from the start has been for Wearth to be a beacon of positivity, making it easy to not only discover green alternatives in one place but also be a content source through our blog and social media for those looking for advice & tips. 


From humble beginnings, in just over 3 years Wearth has quickly established itself as one of the leading eco-friendly online retailers. 

2020 was a landmark year for Wearth:

  • 1.76M website visitors (+114%).
  • Record Q4 sales - £898K (+122%).
  • Over 250 partner brands with 5000+ products. 
  • 100k+ social media followers. 

Why are we raising?

We have achieved a great amount of traction so far with no external investment, for us now it is about getting Wearth to the next level and we will be using the investment in areas including:

  1. Grow our team.
  2. Advance our established marketing channels. 
  3. Take our content to new heights. 
  4. Develop new revenue models. 
  5. Improve website design & backend systems. 
  6. Go international - starting in Europe. 

Signing up to our early access newsletter (no obligation)

Interested in finding out more about our investment round? Sign up to our investment newsletter using the link and be kept in the loop. If you do want to invest, you'll have the opportunity to be participate in the private round before the investment goes live.

As with all startup investments, there is risks involved including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. 

Note - There are no obligations to invest in Wearth by signing up to our investor newsletter. You must also be 18 or older to invest in equity crowdfunding.