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PLAYA London was born out of a necessity to craft the ultimate organic beach shirts. Research into the best possible material was made and the team discovered Turkish peshtemal cotton; a flat woven cotton with a grand and storied history, dating back over 600 years. It’s towel like absorbency and super soft texture made it the ideal sustainable material for a beach shirt. Each range is uniquely crafted for each collection; the weight and design reflect the climate and culture of the beach location.